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Back to Ad Archive 2023

March 27, 2023: "Red Hot"

23-03-27-1

Author:
J. Agre

Concept:
When we first saw this 300 year-old, all original, super fresh, full red coin we knew two things:

We’d be featuring it in a CRO ad, and
We’d need to come up with a cool phrase with the word red in it to use as our caption

Which we did to the tune of this one most often associated with hot sauce, or those fireball candies we all enjoyed as kids.

Captions that didn’t make the cut:
We briefly considered dipping back into the CRO Ad Archives and re-using “Red Alert!” from our April 14, 2014 ad, but decided there was no need to do that.

So we opted for this new phrase instead.

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