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Back to Ad Archive 2023

July 3, 2023: "Reel In This Gem"

23-07-03

Author:
M. Agre

Concept:
The UIA (Uniquely Identifiable Attribute) of this week’s featured item is of course the charming fly fishing scene, which clearly begs for a fishing-themed caption.

Which our very own MaryAnn delivered with this doubly appropriate “Reel in” idea, since who wouldn’t want to acquire this superb gem example of this very rare token? Exactly.

Captions that didn’t make the cut:
We originally started with “Be a fish monger.” which I simultaneously wrote AND found off putting, before MaryAnn came to the rescue.

At that point the only decision was whether or not we should add a Reel / Real thing with “Reel in this really nice token.”

Spoiler alert: We did not.

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