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Back to Ad Archive 2021

April 19, 2021: "Rooster to Crow About"

21-04-19

Author:
M. Agre

Concept:
When presented with a medal displaying an extremely cool and unusual motif (such as the Rooster on this spectacularly toned, near gem Civil War-era Washington piece) we felt we had no choice but to highlight it in a bird themed ad.

Ancillary benefit: The use of Crow reinforces the CRO brand in a homophonic sort of way.

Captions that didn’t make the cut:
The only idea considered (sorta) was the customer-suggested “Cock-a-Doodle-Doozy.“, which we deemed too silly for a CRO ad.

In retrospect, rejecting that one that might have been a mistake.

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