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Back to Ad Archive 2021

June 7, 2021: "Scary Good"

21-06-07

Author:
M. Agre

Concept:
Presented with this really, really good (i.e. lovely, choice, high end) example of this frighteningly anatomically correct skull medal we opted to ‘double dip’ and address both attributes by utilizing the popular “Scary Good.” descriptor.

Captions that didn’t make the cut:
We had one solid alternative in “Boo.” which we think would have been perfect had we run this ad around Halloween, so we decided to hold off on that for now and potentially use it on a different spooky themed medal come October.

Leaving us with the version in our final ad for now.

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