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Back to Ad Archive 2024

December 30, 2024: "Signed by the Artist"

24-12-30

Author:
J. Agre

Concept:
We always thought this variety was intriguing, specifically the fact that the initial for the designer, James Longacre, was only added to the design more than 4 years after it was first introduced.

So of course when we bought this stunning, full red, old holdered, undergraded Choice Unc. 1864 L on Ribbon, we decided to highlight that initial.

One will also notice that this ad contains our Raisin Bran sun highlighting our upcoming FUN Show table, as we do every year.

Captions that didn’t make the cut:
We very briefly considered “Take an L“, but while of course that contains an ‘L’, and seems logical, it actually means take a loss, which is hardly the kind of message we want to be disseminating on our ads.

So we did not use it.

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