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Back to Ad Archive 2012

October 22, 2012: "Sol de Oro"

12 10 22

Author:
C. Sloan

Concept:
Recalling that our ongoing ad strategy has been to memorably highlight the most compelling attribute of the featured item, we decided that this week it had to be the charming golden sun on this choice, original, golden orange Central American Republic ½ Escudo.

Which our guest author rightly felt could be best accomplished with the succinct and readily-recognizable-even-for-people-who-do-not-exactly-speak-Spanish Spanish phrase for Golden Sun.

Captions that didn’t make the cut:
The first version of this ad contained the expanded "Bask in the Glow of the Sol de Oro.", which we decided to truncate to avoid the potential awkwardness of a half English / half Spanish sentence.

In retrospect, maybe we should have left it as is.

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