July 4, 2016: "Sun King"

Author:
J. Agre

Concept:
Among all of the coins we’ve ever offered with a sun motif (and there have been many different South American, several English and one French issue) this epic 1815 Argentina Sol is in our view the very finest, the most pristine and the most desirable.

In other words, it’s the "Sun King." (at least in CRO ad caption parlance).

Captions that didn’t make the cut:
We briefly considered talking this ad even further and simply going with "Ra.", which the numismatic-Egyptologists among us will recognize as the Sun God.

But that would have made this ad what we like to call ‘a caption once removed’, meaning that readers would have had to understand what Ra meant, and then recognize that Sun God was merely intended as a superlative to describe this epic, sun-bearing coin, albeit one from the other side of the world.

With that geographical disconnect finally making us think all of this was too much to overcome. So we went with the significantly more straightforward version in our final ad.