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Back to Ad Archive 2023

October 23, 2023: "TAL Ship"

23-10-23

Author:
B. Solenthaler

Concept:
Our two time guest author went for this Tall Ship / TAL Ship switcheroo incorporating the acronymic name of this item coupled with a reverse photo which we thought was an interesting and unexpected way to describe this incredible RB über-gem example.

Captions that didn’t make the cut:
We briefly considered several other similar ideas, including the Tall / TAL “Stand TAL.” and the Tail / TAL “Beautiful from Head to TAL.” before concluding that both of those lacked the literal and easy to understand connection of the one in our final ad.

So we did not use them.

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