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Back to Ad Archive 2014

May 5, 2014: "Taste the Rainbow"

14 05 05

Author:
M. Agre

Concept:
When we first saw this wild Mercury Dime toned in a numismatic hurricane of delicious candy colors, we immediately thought of that Skittles TV ad they run every 12 minutes with the "Taste the Rainbow." caption.

And while it doesn’t actually make any sense at all when describing a coin, we decided to go ahead and use it anyway.

Captions that didn’t make the cut:
There weren’t any alternatives this week, though I did subsequently Google this "Taste the Rainbow." caption and discovered it had some alternative meanings which might be offensive to some of our more sensitive readers.

So for the avoidance of any confusion, we were only talking about the candy.

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