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Back to Ad Archive 2022

July 4, 2022: "Think Pink"

22-07-04

Author:
M. Agre

Concept:
In the last couple of decades we’ve handled thousands and thousands and thousands of coins of all kinds, US and world, in all grades, and in just about every color you can imagine.

And out of all of those, this might just be the pinkest one of all.

Which means it of course needed to be highlighted in a CRO ad with an extra-pink caption, which we provided in the form of this classic two word number.

Captions that didn’t make the cut:
We briefly considered a “Pink Panther.” idea, but our extensive zoological research concluded that the panthers indigenous to Ecuador are actually black, and so we did not wish to confuse the reader.

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