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Back to Ad Archive 2022

January 17, 2022: "Two-rific Thaler"

22-01-17

Author:
C. Sloan

Concept:
The superb, beautifully toned, finest graded 2 Thaler featured in this week’s ad presented a special kind of challenge, since it is not clear in the image that the coin is in fact a 2 Thaler, and not a far more common 1 Thaler with the same design only half as thick.

So we knew we’d have to make that clear by going with some kind of a two-themed caption.

Captions that didn’t make the cut:
We had a long list of mostly mediocre alternatives this week, starting with “Twice as Nice as an Average Thaler.”

But that seemed pretty pedestrian, so we then tried “Double Your Pleasure.” which reminded our marketing staff a little too much of mint gum.

So we decided to go with our guest author’s punchy suggestion in our final ad.

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