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Back to Ad Archive 2016

August 16, 2016: "Wild About"

16 08 15

Author:
J. Agre

Concept:
In the ad world a key metric is ‘impressions’, as in ‘how many impressions you make on the target audience’.

So when coming up with the ad for this superb, RB gem Wildman token, we decided to cram as many impressions of Wildman (or similar sounds) as we possibly could.

Which in this case turned out to be three in a single sentence.

Captions that didn’t make the cut:
Our first thought here was to do some kind of selfie joke, but that never got off the ground.

Then migrating toward the fairly pedestrian "We’re Wild about this Wildman."

Before we decided to go all out with the addition of a ‘while, man‘ at the end, which of course necessitated the tense change to ‘We’ve been Wild‘ at the beginning.

Hey, this gets complicated.

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