November 24, 2008: "Won Over"

Author:
J. Agre

Concept:
For some reason, I’ve always liked the name of this variety. Sure, it’s merely literal, but it also poetically rolls off the tongue (sort of).

Anyway, it seemed like something we could work with, and highlight (as we normally do in our ads) in an effort to emphasize the most important attribute of the featured coin.

It also offered the added benefit of being the kind of caption that people get stuck on and read several times until they ‘get it’. Which to my way of thinking is always extremely handy for an advertiser.

Captions that didn’t make the cut:
We knew we’d be going with this basic idea, but our first effort "We were one over by this one over one." was ‘incomplete’, and needed at least one more ‘One’ shoved into it.

So we did.