Our Ad Archive



“Charlotte Starlet”
May 20, 2019

Author:
J. Agre

Concept:
As is customary here at CRO, this week's ad highlights the most notable characteristic of the featured coin, in this case the fact that it is a product of the Charlotte mint.

And, as an exceptional, original one it is in our view rightly deserving of the "Charlotte Starlet." descriptor.

Captions that didn't make the cut:
Every time we handle a Charlotte gold coin someone suggests a Charlotte's Web-themed caption, but - at least to date - we've never come up with an application of that idea that made any sense in a numismatic context.

Leaving us to briefly consider re-using the NATIONAL TREASURE movie line "The Secret Lies with Charlotte." which first appeared in a CRO ad in June of 2008.  

But we decided that it was still too soon, opting instead for the rhyming approach in our final ad.   

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