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Back to Ad Archive 2023

October 9, 2023: "Gold Label Gold"

23-10-09

Author:
A. Agre

Concept:
Gold. And lots of it.

The source of the coin, the holder of the coin and of course the superb, blazingly lustrous gem coin itself all make for a CRO ad caption that, again, kinda writes itself.

So Aleka let it with this alliterative, delightfully repetitive and in our view strikingly memorable caption.

Captions that didn’t make the cut:
We tried very, very hard to come up with a similar but different version of our January 11, 2011 ad, but just never came up with anything good enough to use. So we didn’t.

Admittedly, we were tempted to just use that old caption again since we loved it, and it has been 12 years, but alas we decided to keep looking forward.

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